what is Digital Marketing and its types -complete guide by Digital Patyal

What is Digital Marketing : Digital marketing involves promoting products or services through online platforms such as social media, websites, email and search engines to reach and connect with the target audience using various strategies for brand awareness, customer acquisition and sales.

In this era, if you want to become a good marketer then you should learn digital marketing. You are reading this Digital Marketing tutorial which means that you give more importance to Digital Marketing than Traditional Marketing.

You know, as the number of internet users is increasing, the demand for digital marketing is also increasing rapidly.So let us first understand what is digital marketing, then we will understand the strategy of digital marketing, through which we will be able to grow our business through digital marketing.

what is digital marketing

Digital marketing is a form of promotion to promote and sell products or services over the Internet. Basically, digital marketing refers to any online marketing effort. It is a process that is done through various online marketing channels like search engines (google, Bing, etc.), social media networks (Twitter,Telegram,Facebook, Instagram, Pinterest, LinkedIn, etc.) or email to reach your target audience.

You know that through digital marketing, you can find people interested in your products or services, interact with them, and build trust with your brand. Some marketing experts consider digital marketing a completely new endeavor.

Digital marketing is a new way to approach customers and helps in understanding customer behavior compared to traditional marketing. In fact, digital marketing uses multiple channels and technologies that allow a company to analyze campaigns, content and strategy to understand what is working and what is not in real time. 

There are many types of digital marketing, the most important include website marketing, search engine optimization, content marketing, PPC advertising, social media marketing, affiliate marketing, email marketing and video marketing etc.

History of Digital Marketing:-

In the earlier generation, marketing was done across a few media channels: print, billboards, television, radio. In the 1950s, advertising was primarily a one-way conversation with a captive audience. That is, the marketer would tell or show their products.

•  TV advertising was a workable marketing medium at that time. 
• Then in the 1990s, the term ‘digital marketing’ was first used and gradually marketing itself changed. 
• In the 90s, people began using the Internet, especially when the World Wide Web (WWW) became publicly available in 1991.
•  By 1995, there were about 16 million Internet users worldwide. This was the decade of search engines and the beginning of the age of online information. This decade also saw many businesses investing in Customer Relationship Management (CRM) tools to diversify their interactions with current and potential customers.

Evolution of Digital marketing in 1990-2025

 Many things were introduced from the 90s to 98 such as: 

• The first search engine Archie 
• The first clickable web-ad banner in 1994. 
• The first e-commerce transaction was done in 1994. 
• Yahoo was launched in 1995. 
• The first social media site – SixDegrees was launched in 1997. 
• Then in 1998 Google was born and Microsoft launched its web search engine.
•  After the 2000s, many things grew very fast in digital marketing. 
• Universal Music conducted the first mobile marketing campaign in 2001. 
• WordPress, LinkedIn, Gmail, Facebook and YouTube were introduced in 2003-2005. 
• Twitter, Hulu, iPhone, Google’s real-time search engine results and WhatsApp doubled the market in 2006-2009. 
• Similarly one by one many things grew rapidly like: In 2010-2011 Instagram, Snapchat etc. and youth started using web from TV. 
• In 2013 social media marketing budget reached 64% and Amazon dominated the entire e-commerce. 
• In 2014 Facebook messenger app, LinkedIn features tailored ads, and mobile usage increased traffic. 
• In 2015 content marketing grew very fast. And right now digital marketing is at its peak. 

Businesses need to make sure they have a good foothold with the current practices to be able to get the benefit of the coming advancements.

Examples of Digital Marketing Assets 

Almost anything can be a digital marketing asset. It simply needs to be a marketing tool that you use online. But sadly, many people don't realize how many digital marketing assets and strategies they have to reach people. Here are some examples: 

• You can market through video content (such as video ads, product demos, etc.) 
• You can do digital marketing from your website. 
• You can use images (infographics, product shots, company photos, etc.) 
• You can also easily market through social media pages. 
• You can also market your business through blog posts or eBooks. 

Similarly, there are many digital marketing tools, using which you can reach your target audience, and sell your products or services.

Also Read:- Blogger vs Wordpress

Features of Digital Marketing:-

Some of the key features of digital marketing are as follows: 

• Digital marketing leverages social media, email, websites, search engines, and mobile apps for diverse reach. 
• It is about reaching the right audience by targeting specific demographics, interests, behaviors, and locations. 
• Tailoring marketing messages to suit individual preferences, making the experience more relevant. 
• You can measure success through metrics like website traffic, click rates, conversions, etc. 
• Interacting directly with customers through comments, reviews, and direct messages. 
• Streamlining repetitive tasks using specialized software to make marketing campaigns more efficient.
•  Attracting audiences through different types of content like videos, blogs, and infographics. 
• Making content more visible through SEO and paid strategies. 
• Gathering insights from data for informed marketing decisions and improvements.

Benefits of Digital Marketing:

 Here are some of the common benefits of digital marketing: 

• Digital marketing helps reach a worldwide audience through online channels. 
• You can target marketing through digital marketing at a lower cost than traditional marketing methods. 
• The ability to track and analyze campaign performance in real-time. Increased visibility and recognition among audiences. 
• Direct engagement with customers for feedback and support. Increased chances of converting leads into customers. 
• The ability to compete effectively regardless of business size or industry. 
• The use of various tools and platforms for marketing efforts. 
• Quick adjustments and optimizations based on performance metrics.

Conclusion: Digital marketing is a process that you can use to promote or sell your products through online electronic devices and internet. It targets a specific segment of the customer base and is interactive. Digital marketing is growing day by day and includes search result ads, video ads, email ads, etc. – anything that involves marketing with customer feedback or a two-way interaction between the company and the customer.

 I hope this tutorial ‘What is Digital Marketing ‘ will help you understand the basic concept of digital marketing, its history and the importance of digital marketing in 2024.

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